Tyga collaborated with longtime content partner, Andrew Listermann of RIVETING ENTERTAINMENT to produce a cinematic visual that captures the true essence of the song, and illustrates Tyga pursuing a love interest that ultimately becomes his Mamacita. The visual is co-directed by Arrad of RIVETING ENTERTAINMENT. “From the very beginning, we took a narrative approach for this project and treated it like a film instead of a conventional video. Tyga and YG alone are already an iconic duo, but adding the Hispanic icons Carlos Santana and Danny Trejo into the mix made this the most gratifying experience for me as a director,” said Arrad.
CEO and Founder of RIVETING Entertainment, Andrew Listermann serves as the executive producer of the Mamacita video. Listermann and Tyga have worked together for over 10 years to create visuals that bring Tyga’s singles to life. “I’m excited for the world to see what we created for the video as we did something different than in the past, we made a real short film music video with just as much acting as performance,” said Founder and CEO of RIVETING Entertainment Andrew Listermann.