The first Tonino Lamborghini flagship store in the United States is now open at the iconic CaesarsPalaceLas Vegas, located in the Appian Way Shops.
In partnership with Desire Fragrances, Inc., the official global fragrance licensee of Tonino Lamborghini S.p.A, the legendary brand celebrated its arrival to the Las Vegas Strip with a ceremonial ribbon cutting. Following the ribbon cutting, guests were ushered into the store which exclusively features Tonino Lamborghini branded products including luxury accessories and fragrances.
Joined by Randy Aguilar, Caesars Entertainment Vice President of Leasing – Corporate Retail, and Ferruccio Lamborghini, CEO and Vice President of Tonino Lamborghini S.p.A, welcomed guests into the all-new retail space for an exclusive shopping experience.
“With our partner, Desire Fragrances, we chose our first store in the U.S. to be at Caesars Palace because it takes us back to the grandeur of Rome and to our original Italian roots. We were warmly welcomed by the City of Las Vegas and the multiple tourists and locals who visited our new store,” said Ferruccio Lamborghini.
Andrew G. Hagopian, who is well known throughout the Las Vegas retail industry and assisted with the project, wasamong the guests of honor. “When Antonio Lemma, President and Creative Director of Desire Fragrances, approached me about bringing the iconic Tonino Lamborghini brand of the iconic Lamborghini family to Las Vegas for the brand’s first U.S.-based retail store, I was honored to accept the project,” said Hagopian. “I have always loved the Lamborghini brand’s heritage and the DNA of what the brand represents: pure style and innovation that is second-to-none. The Tonino Lamborghini brand is the epitome of fine Italian style and design.”
Following the grand opening of the new monobrand store, guests were treated to a private VIP reception at Rao’s inside Caesars Palace, where the iconic Bull brand unveiled its first women’s fragrance collection, “GINEVRA.” The GINEVRA line features two scents: the ‘GINEVRA White Angel,’ which offers a delicate, romantic gourmand floral scent that appeals to the duality of a woman’s softer, feminine side; while the ‘GINEVRA Black Panther,’ boasts a fierce, bold, seductively floral scent that is representative of female strength and confidence.
In addition to featuring the new GINEVRA fragrance line, the Tonino Lamborghini monobrand store offers other products from the eponymous brand, including the Tonino Lamborghini best-selling fragrance collections for men, including INVINCIBILE and ESSENZA. Visitors to the Las Vegas location may also purchase the new Tonino Lamborghini Swiss Watches collection, tech accessories, and Las Vegas-exclusive graphic tees for men and women, as well as other premium accessory products embodying the Tonino Lamborghini lifestyle.
The iconic Italian brand, Tonino Lamborghini, will host events throughout the year with new fragrance collection launches, Las Vegas-exclusive merchandise and one-of-a-kind experiences, as well as sponsored promotions and product samplings at The Colosseum at Caesars Palace.
To learn more about Tonino Lamborghini in the U.S., visit lamborghinifragranza.com, or follow Tonino Lamborghini Beauty on Instagram.